Gabrielle ‘Coco’ Chanel is truly a fashion icon. She was a woman sure of herself and her style and founded one of the most well known and respected French fashion houses. Chanel’s liberation of women during the 1920’s was revolutionary. She freed women from the corset and introduced them to the concept of casual sportswear which borrowed fabrics and elements from traditional menswear. Chanel’s style was simple and uncomplicated which women embraced during WWI because it was more practical. The legendary perfume Chanel No. 5 was launched in 1923 which continues to be a best seller even today.
During the 1950’s after WWII, Chanel introduced her version of a woman’s suit. Chanel didn’t believe that Christian Dior’s New Look range celebrated a woman’s natural form and decided to create her own Chanel suit. Chanel also recognised the power of her personality and how this could influence the brand of Chanel. Packaging was fundamental including the iconic interlocking double C logo.
Karl Lagerfeld took over as head designer of Chanel in 1983 and each seasons reminds us of the heritage of Chanel.
During the 1950’s after WWII, Chanel introduced her version of a woman’s suit. Chanel didn’t believe that Christian Dior’s New Look range celebrated a woman’s natural form and decided to create her own Chanel suit. Chanel also recognised the power of her personality and how this could influence the brand of Chanel. Packaging was fundamental including the iconic interlocking double C logo.
Karl Lagerfeld took over as head designer of Chanel in 1983 and each seasons reminds us of the heritage of Chanel.
Coco Chanel
Chanel Shirt 1935-39 
Chanel Spring Couture 2010
Chanel Spring Couture 2010 
Chanel Fall Couture 2009 
Chanel Ready-to-wear Spring 2010
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